Ideas and opportunities
January: End of holidays
February: Valentines day
March: Autumn
April:Easter, ANZAC Day
May: Mothers day
June: Queens Birthday, Winter
July: Shortest day
August: Winter Blues
September: Fathers Day, Spring
October: Labour day
November: Guy Fawkes day
December: Christmas, Summer
Customer special events:
- Birthdays
- Weddings
- Customers return from holiday (travels)
- Anniversaries clients (and salon)
Events in the life of your business:
- Shop fit out, move
- Change of style or approach
- New staff, staff leaving
- Visiting people, experts
- Seminars, events
- Celebrations
Client focus:
- New clients
- Loyalty points update
- Communicate with (or reward) valued customers
- Follow up customers not seen recently
Promotional opportunities:
- New retail or professional products
- Sun beds, nails, spray tan, concession specials
- Retail product sales
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